EN

Language

Our editions

Written for each audience, not translated word for word.

Agents for business: use cases, costs and risks

GuideBy Lucas Matías García TorresUpdated (first published )Data checked 5 min read

Reviewed by Lucas Matías García Torres on . How we work.

Leer en español

An industrial robotic arm placing small metal cubes connected by glowing orange cables

Short answer

Agents fit tasks that need both conversation and action, with clear success criteria and a person signing off, such as customer support and software development. Often a single model request or a fixed workflow is enough. In our worked example, model calls for a support agent handling 5,000 conversations a month cost from $17 to $2,075 depending on the model; integration, testing and review usually cost more.

Prices and limits change often: check the vendor's page before you pay. How we make money.

Agents for business can take a task from start to finish: read a customer's message, look up the order, issue a refund within your rules and reply. That is a different proposition from a chatbot that only answers questions, and it changes what to evaluate: which tasks to hand over, how to get an agent, what it costs and what can go wrong. This guide works through those four questions with sources and a worked cost example. If you need the basics first, start with what an agent is.

Which tasks suit an agent

Anthropic, which says it has worked with dozens of teams building agents, describes the tasks where agents have added the most value as those that "require both conversation and action, have clear success criteria, enable feedback loops, and integrate meaningful human oversight". Its two examples:

  • Customer support. Conversations need outside information and actions: tools can pull customer data, order history and help articles, and "actions such as issuing refunds or updating tickets can be handled programmatically". Success is measurable: was the issue resolved?
  • Software development. Code can be checked by automated tests, so the agent can iterate on its own work, although Anthropic notes that "human review remains crucial".

The same test applies to any task: can you describe success precisely, can the agent check its own progress, and is there a point where a person signs off?

Do you need an agent at all?

Often not. Anthropic's advice is to find "the simplest solution possible" and add complexity only when needed. In order of complexity:

  1. A single, well-designed request to a model, with the right documents attached. Anthropic says this "is usually enough" for many applications.
  2. A workflow: fixed steps in code, with a model doing some of them (classify the email, draft the reply, a person approves). Predictable and cheaper to run.
  3. An agent: the model decides the steps. Worth it when the path to the answer varies too much to script.

Agents "trade latency and cost for better task performance", so move up this list only when the simpler option demonstrably falls short.

Three ways to get an agent

1. Use the agents inside tools you already pay for. Business plans increasingly include agent features: ChatGPT Business lists workspace agents for custom workflows; Claude's Team plan includes Claude Code and Claude Cowork; Microsoft's Premium plan for individuals includes limited use of agent features for research and analytics. This is the fastest route, with no development, but you are limited to what the vendor supports.

2. Add model steps to an automation platform. Tools such as n8n, Zapier and Make let you chain apps and add model calls as steps, which suits workflows more than open-ended agents.

3. Build on a model provider's API. Most flexible, and the only option when the agent must work inside your own systems. You pay per token for the model, plus your own development and maintenance. Connecting tools through the Model Context Protocol (MCP) reduces the integration work.

What the model calls cost: a worked example

Model usage is the easiest cost to estimate, so here is an illustration. It is a hypothetical support agent, not a measured one, using the prices each provider published on October 26, 2026:

  • 5,000 conversations a month;
  • 6 model calls per conversation (the agent loop: read, look up, decide, act, check, reply), so 30,000 calls;
  • 8,000 input tokens per call (instructions, tool descriptions, history and tool results), 60% of them read from cache;
  • 400 output tokens per call.
Model Monthly cost Per conversation
GPT-6 Luna (OpenAI) $17 $0.003
Claude Haiku 5.5 (Anthropic) $22 $0.004
Gemini 3.8 Flash (Google) $128 $0.026
Claude Haiku 4.5 (Anthropic) $170 $0.034
GPT-6.1 Sol (OpenAI) $326 $0.065
Claude Sonnet 5.5 (Anthropic) $424 $0.085
Claude Opus 5.5 (Anthropic) $849 $0.170
Claude Fable 5.1 (Anthropic) $2,075 $0.415

The figures for Claude Haiku 5.5, Sonnet 5.5, Opus 5.5 and Fable 5.1 include the roughly 30% extra tokens that Anthropic says its newer tokenizer produces. Claude Haiku 4.5 uses the previous tokenizer, so its figure has no adjustment. Cache writes are not included. Two conclusions hold whatever your numbers are:

  • The choice of model moves the bill by two orders of magnitude for the same work. Test whether a smaller model handles the task before defaulting to the largest.
  • Model usage is often not the biggest cost. Building the integrations, testing the agent on real cases, monitoring it and the staff time spent reviewing its work can each cost more than the tokens.

Try your own figures in our LLM API cost calculator.

What can go wrong

The OWASP Top 10 for LLM applications (2025) names the risks that matter most for agents:

  • Prompt injection (LLM01): instructions hidden in an email, document or web page the agent reads can redirect it.
  • Sensitive information disclosure (LLM02): the agent can reveal data it can access to someone who should not see it.
  • Excessive agency (LLM06): an agent with more permissions than its task needs can do real damage when it makes a mistake or is manipulated.
  • Unbounded consumption (LLM10): loops or abuse can run up costs.

Anthropic adds that autonomy brings "the potential for compounding errors" and recommends "extensive testing in sandboxed environments, along with the appropriate guardrails".

Practical guardrails: give the agent the narrowest permissions that work, require a person to approve irreversible or costly actions (refunds above a limit, deleting data, sending external emails), set a maximum number of steps, log every action and review a sample regularly.

If you operate in the EU

Regulation (EU) 2024/1689 already applies to companies that use language models, not just to those that build them. Since February 2, 2025, the regulation has required organisations to take staff literacy measures for staff who use these systems; the 2026 amendment phrases this as measures to "support" their staff literacy. From August 2, 2026, chatbots must be designed so that people know they are talking to a machine unless that is obvious, a duty the regulation places on the chatbot's provider. If an agent makes decisions in areas the regulation treats as high-risk, such as recruitment, further obligations apply from December 2, 2027. See our Regulation (EU) 2024/1689 guide.

A 30-day pilot

  1. Pick one task with a clear definition of success and a measurable baseline (for example, the time to resolve a refund request today).
  2. Start with the simplest option that could work: a single model request or a workflow.
  3. Collect 50 to 100 real past cases and test on those before any customer sees the system.
  4. Keep a person in the loop for every action that is hard to undo.
  5. Compare against the baseline after 30 days: resolution rate, errors, time saved and total cost, not just the token bill.

What we checked

  • Anthropic, from working with dozens of teams building LLM agents: agents add most value on tasks requiring conversation and action, clear success criteria, feedback loops and human oversight; customer support and coding examples; single LLM calls usually enough; agents trade latency and cost for performance; compounding errors; sandboxed testing and guardrails. (Anthropic, )
  • ChatGPT Business includes workspace agents for custom workflows. (OpenAI, )
  • Claude's Team plan includes Claude Code and Claude Cowork. (Anthropic, )
  • Microsoft's Premium plan includes limited usage of agent features for research and analytics. (Microsoft, )
  • Model prices used in the worked example (per 1M tokens) and Anthropic's note that its newer tokenizer produces about 30% more tokens. (Anthropic, )
  • OpenAI model prices used in the worked example. (OpenAI, )
  • Google model prices used in the worked example. (Google, )
  • OWASP 2025: prompt injection (LLM01), sensitive information disclosure (LLM02), excessive agency (LLM06), unbounded consumption (LLM10). (OWASP GenAI Security Project, )
  • Regulation (EU) 2024/1689: staff literacy since February 2, 2025 (Article 4 as amended in 2026), chatbot transparency (a provider duty under Article 50(1)) from August 2, 2026, Annex III high-risk obligations from December 2, 2027. (EUR-Lex (Publications Office of the EU), )
  • n8n describes itself as workflow automation combined with language models, for building agents. (n8n, )
  • Zapier offers agents that take actions across the apps it connects. (Zapier, )
  • Make lets you plug generative models apps and LLMs into automated processes and build agents on its canvas. (Make, )

What may change

  • Model prices change often; the worked example uses October 6, 2026 prices.
  • Agent features in business plans are changing quickly.

Frequently asked questions

What can agents do for a business?

Tasks that combine conversation and action with clear success criteria: resolving customer support requests (looking up orders, issuing refunds within rules), working on code with automated tests, or research that gathers and summarizes sources, with a person approving the results.

How much does an agent cost?

Model usage depends heavily on the model: in our example of 5,000 support conversations a month, it ranged from $17 to $2,075. Development, integration, testing, monitoring and staff review are often larger costs.

What are the risks of agents?

OWASP's 2025 Top 10 lists prompt injection, sensitive information disclosure, excessive agency and unbounded consumption among the main risks. Limit permissions, require human approval for irreversible actions, cap the number of steps and log everything.

Should a small business build its own agent?

Usually only after trying the agent features in tools it already pays for, or a simple workflow. Building on an API makes sense when the agent must work inside your own systems.

Sources

  1. Building effective agents, Anthropic. Accessed October 6, 2026.
  2. Precios de ChatGPT (página en español, vista desde España), OpenAI. Accessed October 6, 2026.
  3. Claude plans and pricing (Free, Pro, Max, Team, Enterprise), Anthropic. Accessed October 6, 2026.
  4. Microsoft Copilot plans for individuals (Microsoft 365 Personal, Family, Premium, Pro), Microsoft. Accessed October 6, 2026.
  5. Claude API pricing: models (cache reads at 0.025x, 0.05x or 0.1x; Haiku 5.5 with its 100K-token tier) and Batch API, Anthropic. Accessed October 26, 2026.
  6. OpenAI API pricing: Standard and Flex/Batch tables for GPT-6 Astra, GPT-6.1 Sol, GPT-6.1 Terra and GPT-6 Luna, OpenAI. Accessed October 26, 2026.
  7. Gemini Developer API pricing: paid tier, Standard and Batch, Gemini 4 Argon until and after November 30, 2026, Google. Accessed October 26, 2026.
  8. OWASP Top 10 for LLM Applications 2025, OWASP GenAI Security Project. Accessed October 6, 2026.
  9. Regulation (EU) 2026/1744 (Digital Omnibus), amending Regulation (EU) 2024/1689, EUR-Lex (Publications Office of the EU). Accessed October 6, 2026.
  10. n8n: agents and workflow automation, n8n. Accessed October 6, 2026.
  11. Zapier: agents and model steps across connected apps, Zapier. Accessed October 6, 2026.
  12. Make: automation and agents, Make. Accessed October 6, 2026.

Spotted an error or an outdated price? Tell us and we will fix it.

Change history

  • : Model prices in the worked example re-checked on each provider's pricing page: Claude Sonnet 5.5 falls to $424 a month ($0.085 per conversation) because its cache reads now cost $0.10, and the table adds Claude Haiku 5.5. Fixed a typo in the OpenAI price claim.
  • : Wording revised; no figure, date or source changed.
  • : Re-checked every claim, price and source against the vendors' own pages and the Official Journal text (October 6, 2026): no changes needed. Added links.
  • : Clarified that the 30% tokenizer adjustment in the worked example applies to Claude Sonnet 5.5, Opus 5.5 and Fable 5.1, not to Haiku 4.5, which uses Anthropic's previous tokenizer. The figures are unchanged.
  • : Pre-publication check: sourced the automation platforms named, and attributed the chatbot disclosure duty to the provider
  • : First published, with a worked cost example across 7 models.

Next review: .

Part of our Agents & Automation guide.

Other topics